Free Standing Inserts
Free standing inserts, or FSIs, are the packets of colorful advertisements found in your mailbox on a weekly basis. FSIs are comprised of coupons, specials and notices of sales for all sorts of consumer goods. More than 90% of the supermarket and household coupons are distributed through such advertising. National brands like Walmart and Target have advertised with FSIs for numerous years. All national brands have seen firsthand how FSIs drive budget-conscious shoppers to their stores and generate sales. Studies suggest that readers trust print more than any other medium. According to an October 2016 survey by MarketingSherpa, 82% of U.S. internet users trust print ads when making a purchase decision, more than any other medium.
FSIs Give Consumers Exactly What They Want
We've all done it, found the inserts in the mail, sat down at the table and went straight to browsing the inserts to start planning your weekly menu and shopping list. You’re not alone; many readers look forward to browsing through the grocery inserts sometimes more than once during the week. Reading through the ads gives consumers a chance to window shop and plan based on their weekly budgeting. In other words, advertising with FSIs means you get your offer in front of the people who are looking for it.
The more versatility merchants have with their ads, the more able they are to deliver a highly impactful message. FSIs let your business choose between single sheets, catalogs or cards and also whether ads are created in large or small formats, on heavy or light stock, and on distributed on whatever day of the week will best reach their target audience.
While there’s a lot going on digitally in the coupon world, and digital usage grows each year, paper coupons are still reigning as the best way to consistently receive high-value offers for the items you likely purchase frequently for your home. There’s no question print advertising in general offers small businesses a highly effective way to reach their local market. FSIs have the ability to drive traffic and create brand awareness while targeting a highly-focused demographic that is ready to buy. It’s not that digital ads should have no place in your marketing strategy. It’s just, if you want your audience to really connect with your ads, statistics state that your best chances are through print publications received through the mail.
RetailMeNot Everyday Quick Facts
- Hyperlocal targeting
- Version prices and locations
- Variety of sizes and formats
- Single source for creative, printing, delivery
- Impressive Flexibility